Forbes has ranked the 10 most valuable sports brands in the world ranging between four different categories: businesses, events, athletes and teams. Known as the "Fab Forty," these brands all exhibit similar traits, which, according to Forbes includes how much monetary premium the brand name commands. This list doesn't rank how much these brands are worth, but rather how much value the brand name contributes overall. Each category is ranked from a different methodology,
Forbes has ranked the 10 most valuable sports brands in the world ranging between four different categories: businesses, events, athletes and teams. Known as the "Fab Forty," these brands all exhibit similar traits, which, according to Forbes includes how much monetary premium the brand name commands. This list doesn't rank how much these brands are worth, but rather how much value the brand name contributes overall. Each category is ranked from a different methodology,
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